Case Study: About Clean
About Clean (formerly Godfreys) is a trusted name in cleaning across Australia and New Zealand. From powerful products for everyday homes to professional commercial cleaning solutions, and expert repairs for your existing appliances, they’re your one-stop destination for everything clean.
About Clean Lower Hutt partnered with HOWIE to bring their story to life. Top of their goals was growing their new brand and showing their points of difference, by showcasing their product range, expert staff and buying experience, and reminding customers to drop by for a repair. HOWIE started work with the Lower Hutt store, and that has now grown to include Auckland and Christchurch.
Key Goals & Strategy
- Brand Recognition – After Godfreys was liquidated, About Clean was left with the challenge of rebranding unexpectedly. HOWIE worked with the About Clean team to bring the new brand to life as well as retain and grow their customer base.
- Strategy – we strengthened their social media channels to improve their key messaging such as their depth of products and knowledge and repair service to showcase the new brand.
We’ve created dynamic videos and photos, including hands-on product demonstrations, eye-catching seasonal campaigns, and engaging content and regular ad spend that powers About Clean’s social media presence and website.
Regular Social Media Posting
The HOWIE team regularly plans, films, and posts content for About Clean’s Instagram and Facebook, and runs ad campaigns.
Content ranges from specific item promotion to educational and seasonal posts.
Being active on Social Media showcases authentic customer experiences (like this one!) and strengthens trust in and understanding of the About Clean brand.
Specials & Giveaways
We’ve created a variety of custom-designed social media posts for the About Clean team. Ranging from seasonal promotions to special giveaways. These are a powerful way to build authenticity and connection with your audience, and sell your product or service.
These posts can be shared across social media and your website to highlight special promotions, events, or key updates in a visually engaging way.
Paid Advertising
The HOWIE team runs paid ads for About Clean, driving customers to purchase items online. These ads run across Facebook & Instagram to a targeted audience based on the demographics of About Clean’s customers.
Videos for Social Media
New Store Opening
Education & Positioning
New Product Launch & Promotion
Measuring Success
We have seen a massive increase in engagement across About Clean’s social media accounts since we began working with them over a year ago. Their key metrics include:
- Impressions
- Engagements
- Post Link Clicks
- Followers
When compared to the numbers from the previous year, we can see a definite uptick in results, demonstrating that more people are interacting with the brand.
Talk to us about what these numbers mean and how Social Media can help your business!
See more of About Clean!
We always enjoy working with the About Clean team, whether you need a new vacuum, repairs to your old trusty appliances, or expert advice on how best to clean your space, we recommend stopping by any About Clean Store.
We can’t recommend About Clean enough, talk to Mat from Lower Hutt, Abhi from Auckland, and Rick from Christchurch the next time you need cleaning supplies – and tell them HOWIE sent you!
