Case Study: Masterton Trust Lands Trust (MTLT)
Masterton Trust Lands Trust (MTLT) is a community-owned charitable trust dedicated to reinvesting in the people and places that make the Wairarapa special.
We were stoked to work alongside MTLT to create a series of video stories that showcase the awesome people and organisations in the not-for-profit space. Our team loves bringing our expertise to teams like MTLT who are committed to strengthening and supporting local communities!
The Project Brief
MTLT backs a wide range of community organisations, from the arts to sustainability and farming.
The goal? To show the real impact of that support: how funding helps these groups keep doing the vital work that strengthens the Masterton community.
Critically, the Trust didn’t want to talk about themselves so much, rather they wanted to champion the organisations while still communicating to stakeholders that they support them. We also wanted each video to have a different feel, to reflect each organisations own style, and provide something the organisation could use in their own promotional material and storytelling.
MTLT provides the funding but the organisations do the hands-on work. Our team worked with MTLT and the organisations to show the impact of the funding while focusing on the important work these organisations are doing.
HOWIE embraced the challenge, and we love getting over the hill to work in the Wairarapa!
The Process
Working closely with MTLT, we shaped a clear, consistent narrative that highlighted the importance of funding while keeping each organisation’s voice front and centre. Then over a series of scheduled days, we captured authentic, on-the-ground stories.
A special shout out to the team at MTLT, led by Andrew Croskery, and Rachael Dell for being the project’s superstar Producer!
What we delivered
Four high-quality videos for their website and presentations, each showcasing a different organisation MTLT supports. We also delivered versions optimised for social media. Together, these stories demonstrate the dynamism and wide scope of MTLT’s impact and the power of funding in action.
See more from the Masterton Trust Lands Trust!
We recommend reaching out to them if you are interested in how they support the community and how you can be a part of it!
