HOWIE Share: Using Content For Sales

We all know how important sales are, especially in the quiet times! But for lots of us, it’s pretty hard – whether that’s because you don’t have the right tools to help or you just hate doing it.

Having meaningful video, photography, and digital marketing strategy has made a massive difference for businesses and organisations we work with. Here’s how content can help you with your sales, as well as 3 key tips to make sure your content and approach is effective.

So, how can content help with your sales?

We work with heaps of businesses that really want to increase their sales. They want to create content that will help deliver key messages to the right people, increase brand awareness, show off an awesome product/service, or make a splash on their social media and website!

01. Try something new!

If you feel like your approach to sales isn’t working, we’ve found that simply trying something new can help. It may sound obvious, but there are so many different opportunities you can take so it can be hard to know when and how to get started.

So if you’re feeling stuck, this could be your sign to try something new! How about working with a professional to create some new sales assets in the form of content?!

02. Know your dream customer, and tailor to them.

If you feel like you don’t know where to start when it comes to sales, tailoring your approach to the customers you want gives you a lot more certainty that your sales approach will be effective. So figuring out who your dream client or customer is is a great start.

When defining your dream client, think about what their demographics are, what they’re looking for, and where they can be reached. It can be helpful to take a look at a couple of your top clients and see what they may have in common.

03. What content should you use?

Content can be a massive help when increasing sales, as long as it’s used in the right way and targets the right people. So what content should you use? Some great examples are:

  • Company Videos, this could be an “about us” video or a video about a specific service
  • Action Photography of your team doing what they do best
  • Customer Testimonials which let your customers speak on your behalf about how great you are
  • Or any other brilliant ideas, promotions, or campaigns you have that can be brought to life through well-executed content!

Making creative content should be fun. We’ve even seen how making your own marketing assets has the potential to turn sales from something you might not like into a fun and creative process!

Chat with a professional like us to figure out exactly what you want to achieve, and we can set you on the right track.

If you have any questions, or you’re ready to start making content to help your sales, we’re here to help! Get in touch with us by emailing

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Want to Chat About a Project? Let’s Talk!