HOWIE Share: How to Start your Marketing Project

01. What’s your purpose?

Deciding the purpose of your marketing project is one of the most important things to do, and should be defined early on in your process. This might be to reach your financial goals, make more sales, increase brand engagement, or improve internal systems like recruitment or induction videos. It’s really easy to stray from your original goal when creating a marketing project. Agreeing on a clear message from the get-go is the best practice to set yourself up for success.

02. What are other people doing?

If you don’t know exactly what you want from your marketing project, a little R&D (rip-off and duplicate) might be just what you need. And no, this doesn’t mean looking at your competition and taking their ideas for your own. Have a look at brands that you admire – look at what they’re doing that works. What are they trying to achieve, and how are they communicating that with their audience? What’s their style, and what do you like or dislike about it?

Identifying marketing you like that has been effective in the past builds a great base of content that you can then show someone to give them a great picture of what you want for your project.

03. Where do you want to post?

Thinking about what platforms you want to feature your content is very important when it comes to effectively achieving the purpose of your marketing project. The purpose of your project, the platform you’re posting to, and the content you create all go hand-in-hand, and thinking about these three things will help you define the details you aren’t so sure of.

Want to target new customers on social media? Get your message across in a quick 5-15 second ad to retain their attention. Have a longer message that you want existing customers to see? Upload it to your website and send a link in a mailout – if they’re truly interested, customers will consume long form content.

04. What is your budget?

Figuring out your budget helps define the scope of your project, so you don’t waste time or money on potential ideas that ultimately aren’t fit for your purpose. If budget is a concern, sit down with your team before you start and decide how much money you’d like to spend over the course of your marketing project. This helps make sure you spend money on the things that are most important to you and your purpose.

05. Maximise your idea!

The number one thing that people often overlook when thinking about making a marketing project effective is maximising the use of the content you create. We believe that no video is one-and-done. Every video can and should be used across multiple platforms, and optimised for any use. The exact same goes for photography! And make sure you use your content both externally, like online, and internally in your business, like quotes, proposals, or presentations.